Privacy Policy

Last Updated: March 31, 2026

Rock City Guns LLC ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share information when you visit our website or interact with our services.

Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, and mailing address when you contact us, sign up for communications, or make a purchase.
• Transaction Information: Purchase history, payment details (processed securely through third-party payment processors), and order information.
• Device & Usage Data: IP address, browser type, operating system, pages visited, and interactions with our website, collected automatically through cookies and similar technologies.
• Communications: Records of your correspondence with us, including phone calls, emails, text messages, and chat interactions.

How We Use Your Information

• Process transactions and fulfill orders
• Respond to your inquiries and provide customer support
• Send service-related communications (order confirmations, appointment reminders)
• Send promotional messages, with your consent
• Improve our website, products, and services
• Comply with legal obligations and federal firearms regulations

SMS/Text Messaging

By providing your phone number and opting in, you consent to receive text messages from Rock City Guns regarding order updates, appointment reminders, promotions, and service notifications.

• Message frequency: Varies; typically 1-5 messages per month
• Message and data rates may apply
• To opt out: Reply STOP to any message at any time
• For help: Reply HELP or call (434) 822-0722

Opting out of text messages will not affect your ability to make purchases or use our services. We do not sell, rent, or share your phone number or opt-in data with third parties for marketing purposes.

Cookies & Tracking

We use cookies and similar technologies to analyze website traffic and improve your experience. You can control cookie preferences through your browser settings. We may use third-party analytics services such as Google Analytics.

Information Sharing

We do not sell your personal information. We may share information with:

• Service providers who assist with payment processing, website hosting, and communications
• Law enforcement or regulatory agencies as required by law or to comply with ATF regulations
• Business partners with your consent

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have rights to access, correct, or delete your personal information. Contact us to exercise these rights.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy, contact us at:

Rock City Guns LLC
Roxboro, NC
Phone: (434) 822-0722
Facebook: Rock City Guns